Mobile app business

Important Things You Need to Know Before Starting a Mobile Apps Business

If you are planning to start a mobile app business, then you are in the right place. Because we here to explain the things you need to know and exactly how to do them.

Mobile app development becomes an easy process when you have proper planning. Before developing a mobile app, you have to remember these stages:

Pre-development process

Before developing the mobile app consider the following:

1. Market Research

Market research plays an important role when developing a mobile app. It helps you understand various marketing strategies and know the current situation of mobile app businesses and the technologies used. This will help you to develop a business app using advanced techniques.

This research phase will help you identify various strategies to develop a mobile app and choose the right development strategy that suits your domain.

2. Define your Target Audience

The other important thing you have to decide on in the pre-development process phase is your business’s target audience. The target audience is the people you want to sell your product or services to. It is an essential step you should be very clear about before starting the business.

This is an important question to consider since you’ll need to ensure your mobile app has all of the components it needs to excel in the particular business it caters to.

Moreover, deciding on which domain or industries you want to sell to will allow you to begin developing your marketing strategy. It’s not a good strategy for anyone starting a business to go in aimlessly and hope for the best.

These target audiences are the real customers of your business. Customers are the backbone of any business. Without customers, there is no door to the business. Customer satisfaction is the way to enhance your business and increase sales revenue to the next level.

Your mobile app should have a purpose and it should be a solution for the users’ issues and needs. So, you have to develop your mobile app by understanding your customers’ needs. In any business, there is competition. In your domain, analyse your competitors’ app reviews.

Based on those reviews from the competitors’ customers you will get valuable feedback and insights about the app idea. ‘What are the features really wanted by the customers. Consider those valuable suggestions from the customers and implement them in your app, which will help improve your app’s traffic growth.

3. App Development Cost

App development cost is another important factor that needs to be taken into consideration when deciding on a new project or business. Mobile app development can be very successful when you invest in it.

The cost of mobile app development for your business depends on various parameters. Decide which parameters you want included in your mobile app based on your budget.

The parameters are:

Mobile app design: Design architecture is the primary factor that decides the cost of app development. Design architecture consists of UI/UX and features incurred in it. This could include text, font, colour, size, and other customization factors.

Technology: The app development cost will vary according to the technology stack and programming language you use to create the application.

Platform: The price also depends upon the type of platform you will use in the mobile app development process.

Process of your application: You have to decide whether your app will have free to access or if it requires a login process. If you wish to add login options to your application or want to integrate your website into your app, then API should be created.

Hire the best App developers: Hiring the best mobile app developers is not always an easy task and it will cost time and money. Some reliable App developers like web and mobile app development services offer ISH Technologies at an affordable price. So, you can save your time and money by choosing ISH Technologies to develop your mobile app.

4. Choose an application platform

The application platform is about two operating systems – iOS and Android.

iOS Apps

iOS apps are very popular for their security features and are easy to build. iOS apps can be expensive to build though.

Statistics say that there are 2.1 million apps in the Apple App Store.

Programming languages: Objective C and Swift are the common programming languages used to build iOS apps.

Cross Frameworks: Flutter, React Native and Xamarin are some cross frameworks for creating iOS apps.

Benefits: High quality and security are the reasons why most businesses prefer iOS apps.

Android Apps

Android applications are most popular among users because android devices are cheaper and easy to use. Statistics indicate that there are 2.6 million apps in Google’s Play Store.

Programming languages: C++, C#, Kotlin, and Java are the common programming languages used to build Android applications.

Cross Frameworks: Apache Cordova, Corona SDK, and Xamarin are some cross frameworks for creating Android apps.

Benefits: Easy adoption, easy integration, and open source are the major reasons and benefits of using Android applications.

5. Network details

There are two questions to focus on:

1. Will your app work in online or offline mode?

If your mobile app contains a payment process like shopping apps, then it needs a good network connection. Or if your app contains information to read, it may or may not require network access.

The users in rural areas mostly appreciate offline apps. You need to decide if your app will work in online or offline mode before starting the development process of your app.

2. Will your mobile app be downloaded for free or paid?

Most of the mobile apps available in the app stores are free to download, which attracts more traffic. Some mobile apps need to be paid to download and use. Paid apps generally don’t have as much traffic as free apps.

6. How do you plan to promote your app?

Today, the mobile app industry is so competitive; that you’ll always need to be ready to do your research. It’s not as simple as just placing an app into the app store . To keep your business alive in the market, you’ll need sales and marketing, just like any other domain.

So, before investing in an app platform, make sure you have a clear marketing strategy. If you’re new to the mobile app industry, search for the right platform that offers sales and marketing training specific to the app sector. Spend some time training and putting together a good sales and marketing plan.

Some effective sales and marketing questions to develop strategies, are:

  • What is the most adequate method for selling to small businesses?
  • How can you advertise your app most efficiently?
  • Which application features are most beneficial to a business’ growth?
  • What sources will you use to generate sales leads?

7. How are you going to introduce your brand?

Your brand is how your audience recognises you, and it’s crucial. Creating a brand takes a lot of research, thinking, and trial and error.

Consider the following:

  • Usually, the audience will know you based on your logo.
  • Your business’ catchphrase is what people will remember about you.
  • Your customers will believe in your goods and services because of your vision.
  • Your objective is what and how you will earn the trust of your customers.

First, you must establish trust and loyalty, and a strong brand is essential for this. If you do not invest time and effort in this phase, your company will be exposed to future challenges.

Your brand is what your business represents. You must believe in what you are doing for your clients to also believe in it.

8. What features do the users really want?

Consider the following questions:

  • What do the apps of my competitors look like?
  • What are the defects, according to the reviews and feedback of your competitors’ target audience?
  • How can I improve on what they’re doing and include additional features in my app?

FDon’t be afraid to speak with people who work in the specific domain for which you want to develop your application. Find out what the individuals using the mobile app want to see incorporated.

There’s a good chance you’ll get some positive comments and some incredible suggestions.

9. Will you develop the mobile app yourself or hire a mobile app developer?

People tend to be more attracted to visually appealing things, even if it isn’t always the best option.

Do you have the ability to make visuals that can help your mobile app stand out from the crowd? While most application platforms provide templates that will suit your speciality, you will have a better chance of having your mobile app picked above your competitors if you can create something that visually stands out.

Consider building a partnership with a mobile app developer. While appearances aren’t everything, they are a great selling factor.

If you are looking for a mobile app developer for your business, ISH Technologies is here to help you.

During the development process

1. Design and development

Every mobile app design and development starts with proper planning. Well-organised planning will ensure your mobile app development process achieves it goals. Once you decide how your mobile app should be based on your customer needs, you can make a proper plan

The following steps are recommended:

  • Planning
  • Wireframe
  • Design
  • Development
  • Testing
  • Deployment
  • Delivery

This well-prepared plan will help you to complete the app development process on time. This is the plan ISH Technologies uses to deliver projects on time to our clients.

2. Testing

As discussed above, testing is one of the important processes involved in the app development phase.

Testing allows you to determine if the actual output meets expectations. You can check the application’s speed, performance, functionalities, quality, and security. There are manual and automation tests to ensure your mobile apps’ quality.

Testing is done to examine whether the mobile app grabs your customer’s attention and also can solve users’ queries. After testing the app, then it is opened up to end-users.

3. Protecting user details

Ideally, the users who use your mobile app will become your loyal customers.

High security should be provided to secure the customer database.

Post-development process

1. Marketing App

After finishing the development and testing of your mobile app, you can publish it in App stores. After publishing, you have to promote your apps in various ways to grab the attention of the targeted audience. Advertisements can help you to convert the ad viewers to customers.

There are many ways to reach your target audiences:

Search Engine Optimization (SEO): It is one of the organic and unpaid ways to promote your mobile app and helping your mobile app to rank higher in the search engines. To be successful, concentrate on the right keywords.

Search Engine Marketing (SEM): It is the paid way of marketing, where you create an ad about the mobile app and pin relevant keywords to attract customers.

Offers and Deals: Providing offers and deals to existing customers will help you to retain customers. Also, word-of-mouth marketing is a good way as when your customers are satisfied with your mobile app, they will recommend it to their friends. Treating existing customers with full customer support is crucial in marketing.

Social Media Marketing (SMM): Social Media is the best sharing platform to reach millions of customers around the globe. Hence posting posts, videos, and ads on Facebook, LinkedIn, Twitter, Instagram, YouTube, etc. Social media opens the door to getting more customers.

Email Marketing: e-Mail is another way to market your mobile app. Use this platform with catchy templates and content explaining the benefits of your mobile app.

2. Analytics to enhance your business

The last task is to analyse the above processes. Your app’s performance after publishing and promoting should be evaluated. This analysis will help you to know which types of marketing strategies work best and whether your business has increased its traffic or not.

You can use the Google Analytics tool to for insights into the audience base like their source, device, demographics, location, app usage time, etc. Also, read the app feedback and comments.

This will help you get a clear idea to upgrade your app to the next level and it is also a way to increase business sales.


These are the three phases to be followed for a successful business mobile app development. You can also update your app with the latest information and advanced technology to encourage your users to use your application.

If you have decided to create a mobile app and your business does not have an in-house app development team, it is probably best to hire an app development company with the required expertise.

Before getting down to the app development process, it is very important to give your IT partner a clear understanding of the type of application you need. The developers need to start work with a detailed implementation plan, and both parties have various decisions to make.

ISH Technologies, a leading Mobile App Development Company in Brisbane, is the right choice for a technical partner to create a mobile app for your business. We have experience developing web and mobile apps for our clients throughout Australia in various domains. We have the expertise to develop your mobile app to meet your business requirements. To share your app requirements and specifications, call us on 1300 474 832 or contact us here.