Generally, users don’t just want to see content from brands passively; they want to engage with them actively.
That means responsive web app development is crucial for creating a web application that users can interact with as if they were using a mobile app.
Unlike a static HTML website that displays information that doesn’t change, a web application provides content that users can interact with and alter to complete tasks, whether that’s completing payment processes with a booking app or buying products through an e-commerce platform.
In this blog article, we’re going to discuss how creating a web application will revolutionise your business, from opening the door to closer interaction with users to providing you with cross-platform reach and new monetization options.
One of the great benefits of responsive web application development is that it offers you a new platform to interact with your target audience to give personalised content and services.
By building a web application, you can provide users with interactive services such as online banking, shopping, and instant messaging through a web browser, making these features available to users on any platform.
Offering interactive features in this way provides better interaction with consumers and helps enhance engagement. For example, progressive web apps (PWA) have a less average bounce rate compared to the average mobile bounce rate.
Moreover, PWAs have a 36% higher conversion rate than native apps. One of the important reasons for this is that mobile applications have a poorer user experience, with users unable to open multiple tabs to compare goods or different areas of the application.
Modern consumers, especially younger generations such as millennials and Gen Z, engage with brands from all types of devices, from desktops and laptops to tablets and smartphones.
Building a web application enables you to reach these users, no matter what device they’re using and whether they have your app downloaded or not. Basically, a web application offers you more opportunities to engage them and attract their business.
Reaching out to a wider target audience can positively impact your business.
For example, when Adidas launched a PWA in 2018, the company enhanced its global revenue by 36%, because it could reach a wider audience of users and communicate with users who hadn’t downloaded its native apps.
A web app can be monetised as well as a website and offers a valuable platform for you to generate revenue.
Advertising, subscription fees paid to remove adverts, premium content, paid content, products, virtual products, and pay-per-use of the app, are all monetization methods you can use.
Simply having a web app opens the door to potential revenue opportunities that you wouldn’t have if you just relied on a website or mobile application to interact with your target audience.
Another advantage of responsive web application development is that it offers you a competitive advantage over other companies relying on websites or mobile applications to interact with their customers.
By providing users interactive experiences across multiple devices with high performance, you’ll be able to offer a more pleasant and compelling experience than organizations trying to reach customers through native apps and static websites.
By having a single codebase to support your web application, your maintenance costs are much less than they would be if you were managing a website and native mobile applications for each platform.
On any digital platform, whether it’s on a mobile or desktop device, offering a great user experience is essential for keeping customers engaged with your brand. Web apps and PWAs provide the most effective way to do this due to fast loading times and interactivity.
For example, Washington Post built a progressive web app that delivered an 88% enhancement in load time for AMP content versus traditional mobile web and enhanced the number of mobile search users who return within seven days by 23%.
For instance, building a web app or progressive web app enables you to get your message out there and provide users with the best user experience possible.
Another benefit of responsive web app development is that you’re not subject to the requirements of an app store. There are no native development guidelines or requirements you need to follow when developing your application, and there’s no one taking a cut of your revenue.
Creating a web application means you’re free to design your application however you see appropriate and interact with your target audience in the best way for your business, not an app store provider.
As an added advantage, you’re also not experiencing the challenge of trying to maintain different app versions across different app stores. You can simply maintain one web app and communicate with all of your users.
Every day, users connect with brands online. If you want to engage these users, you need to provide the experience they want to see on their preferred device, whether on a laptop, smartphone, or tablet.
While you can try and reach customers with a native app approach and build apps for Android and iOS, this is a time-consuming process, and it’s easier to use responsive web application development to create a single application that all your users can access through a web browser.