Why App Rejection Happens—And How to Prevent It

Launching a mobile app is an exciting milestone, but getting it approved on the App Store or Google Play isn’t always smooth sailing. As a leading provider of mobile app development in Australia, ISH Technologies helps businesses navigate the strict submission rules of both iOS and Android platforms.

This guide breaks down the most common reasons apps get rejected—and what you can do to avoid them.

Pre-Launch App Checklist

Before submitting your mobile app, make sure you:

• Understand your audience
• Create a distinctive app icon
• Optimise your keyword strategy
• Run A/B tests
• Identify and fix bugs
• Review app file size
• Follow both theApple Developer Checklist and Google Play Console Guidelines

13 Common Reasons Your App Might Be Rejected

1. Bugs and Incomplete Functionality

Apps with crashes, broken links, or missing metadata are swiftly rejected. Always run extensive QA testing across multiple devices and include necessary metadata like support info, version history, and contact details.

2. Inappropriate or Offensive Content

Apps containing offensive language, hate speech, or adult content are immediately denied. Ensure your content complies with App Store Review Guidelines.

3. Crashes During Testing

Apple has zero tolerance for apps that crash during their review process. Perform load, regression, and device-specific testing to ensure stability.

4. Copycat or Duplicate Apps

Publishing multiple similar apps or mimicking popular apps may get you flagged. Invest in a unique concept with original UI/UX.

5. Hardware or Screen Compatibility Issues

Ensure adaptive layouts for portrait/landscape and various screen sizes. Use Apple’s Auto Layout tools to maintain integrity.

6. Excessive Load Times

Apps taking longer than 15 seconds to load risk rejection. Optimise performance, prioritise backend responsiveness, and test with real devices.

7. Poor UI/UX Design

Apple enforces Human Interface Guidelines strictly. Follow standard iOS design principles to avoid rejection.

8. Missing Privacy Policy

A privacy policy is mandatory. Clearly outline how personal data is collected, stored, and shared—especially for third-party integrations.

9. Data Privacy Violations

Apps sharing user data without consent will be removed. Comply with Apple and Google’s privacy regulations from the start.

10. Use of Private APIs

Calling undocumented or restricted APIs leads to instant rejection. Use only public SDKs and monitor for deprecated functions.

11. Broken External Links

Test every external link—especially support and privacy policy pages—before submission.

12. Placeholder or Dummy Content

Leaving “Lorem Ipsum” or dummy images in live apps is a clear sign of an incomplete product. Use a thorough pre-launch checklist.

13. Incomplete Metadata

Ensure your app store listing includes a detailed description, age ratings, screenshots, and correct payment info.

Final Thoughts: Launch with Confidence

Publishing a mobile app isn’t just about development—it’s about strategy and compliance. As specialists in custom software development and mobile apps across Brisbane, Melbourne, and Sydney, ISH Technologies can help you bring your product to life and guide you through the entire approval process.

Need help building an app that meets store requirements? Learn more about our mobile app development services or speak with our experts.